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There is little doubt that social media has changed the landscape when it comes to celebrities keeping in touch with their fans. From those who are just starting out in the industry to the current occupant of the White House, celebrities, artists, and those who have achieved considerable fame either use social media sites like Facebook, Twitter, and LinkedIn themselves or have marketing agencies handle that aspect of their promotion for them.

Social Media Marketing is the lifeblood of any online business or brand. It is immensely difficult for a business to imagine their online success without having an effective social media marketing strategy in hand. Various studies have also cemented this fact that social media Marketing is one of the most important aspects of online marketing.

When it comes to online marketing, one thing you can count on is that what worked for you last year may not work for you this year. You need to stay current with the trend if you want to succeed in online marketing. Social media trends come and go, if you are not current with the trend, you might not even be aware that a trend has come and gone. You cannot continue to play catch-up all the time.